Have a project you would like to discuss?
Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.
Call us: 07 5551 0313
Email us: hello@theory.agency
11/2 Mieke Ct
Burleigh Heads
QLD 4220
Have a project you would like to discuss?
Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.
Call us: 07 5551 0313
Email us: hello@theory.agency
11/2 Mieke Ct
Burleigh Heads
QLD 4220
Effective brand design is grounded in the brand strategy work that comes before it. But good brand strategy doesn’t just appear, it requires a collaborative process that sparks conversations between the design team, clients and stakeholders.
Theory facilitates engaging and insightful brand strategy workshops that seek to gather knowledge of the market, the product, business goals & wider corporate vision.
The information extracted in our workshops is vital in developing key strategy systems that guide strong brand design, naming and tone of voice.
Find out more about brand workshops
A successful brand is built upon foundational values, executed by its clear vision, bound together by its beliefs and known for its personality. It speaks directly to its audience and outworks its defined capabilities.
In other words, a successful brand has its “why, how and what” well defined and at the heart of all its communications.
To this end, Theory has developed a brand strategy system that we call the Brand Core. This system allows us to accurately and efficiently define the aforementioned strategic elements of the brand and provide an effective strategic platform for brands to thrive.
A memorable, impactful brand name that resonates with the desired target audience can play a huge role in the creation of an effective brand.
At Theory, we understand the importance of an effective brand name. Whether it’s renaming an existing brand or naming a completely new entity, we have helped numerous clients navigate the challenging world of brand naming. Our brand naming process is rooted in strategy and is designed to accurately and effectively communicate the values, personality and offering of the brand.
The communication landscape can be demanding and competitive in nature. In order to achieve cut-through, it is important a brand communicates with a consistent voice that is considered, impactful and accurately reflects the brand personality.
Theory has experience working alongside our clients to define effective and engaging tone of voice guidelines – ensuring all brand communications are delivered with both clarity and purpose.
