Theory created the event branding and relevant design collateral for the Acts 29 Asia Pacific 2023 conference, recently hosted in Adelaide.

Reflecting this year’s conference theme – ‘A Call to Faithfulness’ – the event identity is built around the the concept of standing firm regardless of circumstance. This is conveyed by juxtaposing a fluid, ever-changing background with a strong, stable and constant graphic shape. The implied 3D nature of the ‘box’ device enhances its sense of structure and weight – emphasising its unchanging and constant nature.

The brand’s typographic style further reflects the notions of strength and rigidity through a contemporary and structural aesthetic.

As part of the event branding project, Theory rolled the identity out across all required collateral. This included digital/social marketing assets, keynote presentation templates, lanyards and a comprehensive printed event program.