May 12, 2023
Acts 29 Conference 2023
Theory created the event branding and relevant design collateral for the Acts 29 Asia Pacific 2023 conference, recently hosted in Adelaide.
Reflecting this year’s conference theme – ‘A Call to Faithfulness’ – the event identity is built around the the concept of standing firm regardless of circumstance. This is conveyed by juxtaposing a fluid, ever-changing background with a strong, stable and constant graphic shape. The implied 3D nature of the ‘box’ device enhances its sense of structure and weight – emphasising its unchanging and constant nature.
The brand’s typographic style further reflects the notions of strength and rigidity through a contemporary and structural aesthetic.
As part of the event branding project, Theory rolled the identity out across all required collateral. This included digital/social marketing assets, keynote presentation templates, lanyards and a comprehensive printed event program.