Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

November 8, 2021
Theory awarded 3x BADC awards

      

We are honoured to see 3 of our recent branding projects receive recognition in this year’s Brisbane Advertising and Design Club (BADC) Awards.

BADC exist to promote the creative excellence of the Brisbane (and wider south-east Queensland) advertising and design industry. The annual BADC Awards are Brisbane’s only creative advertising and design awards.

As an independent, Gold Coast, agency we are incredibly proud of our talented team, amazing partners and trusting clients who continually enable us to punch well above our weight.

Our awarded projects are Soda Factory (silver – brand identity suite), Eden Academy (bronze – brand identity suite) and EverBuild (finalist – brand identity, logo design). Read more about these award-winning brand projects below or view all of this years’ BADC Award winners here.

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Soda Factory
Silver – Brand identity suite

Originally home to Queensland’s famous Tristram’s beverage factory, Soda Factory is a landmark site in West End. Currently undergoing renovation, Soda Factory will soon become home to 22 boutique retailers and a redesigned major supermarket.

Inspired by the site’s unmistakable and unique heritage, the brand’s visual identity pays homage to historical Tristam’s packaging. From the colour palette to the typographic pairings, everything was designed to accurately capture the heart and history of this historic site – all whilst reflecting the centre’s contemporary and high-end renovation. The new ‘SF’ monogram directly references the historic Tristram’s ‘TT’ logo that is still proudly woven throughout architectural features.

Celebrating the building’s iconic facade, the brand utilises a bold and striking archway device across materials. ‘Bottlecaps’ inspired by vintage Tristram’s graphics are used to highlight key information in a playful and engaging way. Overall, the identity effectively conveys the eclectic, welcoming nature of West End.

 

View the full Soda Factory brand identity project here

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Eden Academy
Bronze – Brand identity suite

With a holistic approach to wellbeing and learning, Eden Academy offer pre-school education and childcare from 6 weeks to school age. Looking to launch Australia-wide, they needed a brand identity to help position them as the industry leader.

We defined the brand’s values and personality traits, and crafted the brand ethos – “nurturing curiosity” – which underpins the whole identity. The new brand was designed to appeal to the key educational decision makers – mothers aged late 20’s to early 40’s. Inspired by the brand name, the identity reflects the company’s ecological credentials and their focus on the outdoors. A secondary ‘Pencil Device’ demonstrates a fun, playful and curious personality whilst maintaining the grown-up, premium aesthetic that will best resonate with the affluent target audience.

Keen to avoid standard childcare tropes, the new brand demonstrates a premium yet playful feel whilst conveying the Academy’s focus on the outdoors, sustainability and community.

 

View full Eden Academy brand identity project here

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EverBuild
Finalist – Brand identity, logo design

EverBuild specialise in all aspects of building and carpentry including new builds, renovations and property development. With plans for future growth, we were approached to update the EverBuild brand identity. Looking to better reflect their passion for quality and craftsmanship the identity needed to appear professional, high-quality and trustworthy.

Our solution heroes the ‘E’ and ‘B’ from the EverBuild name. Connecting the letterforms in a thoughtful way creates a sense of depth and gives a 3D impression – well-representing the company offering. The ‘joined’ nature of the icon conveys a sense of partnership, collaboration, precision and craftsmanship.

The marque is clean, bold and confident with a strong sense of forward progression – depicting the journey from concept to execution. Crafted to work in harmony with the marque, a clean and confident wordmark remains both approachable and trustworthy. The wordmark’s bold simplicity compliments the monogram, resulting in a strong and unified logomark.

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