Aire Newstead

Your moment has come.
Your moment has come.
Your moment has come.
External render of Aire Newstead showcasing its 'flowing' form
BrandCreative

A breathtaking release of 40 luxury residences, Aire’s iconic design is inspired by the changing form of the Brisbane River as it curves and undulates around Breakfast Creek and Newstead Park.

Previously launched to market, Theory were engaged to refresh the brand identity ahead of its re-release – tasked with effectively capturing the energy, sophistication, and vibrancy of its sought-after Newstead setting.

Aire Newstead brochure covers on grey background
Couple, wearing evening dress, on rooftop overlooking Newstead at dusk
Silhouette of woman in Newstead bandstand looking out over Brisbane River
Couple with wine glasses in upmarket restaurant
Man, wearing activewear, looking out over Breakfast Creek Bridge
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Inspired by the building’s flowing façade and enviable riverside setting, a bold yet sophisticated wave motif is brought to life across branded materials. Paired with a refreshed colour palette, the updated identity strikes a dynamic tone – perfectly capturing the vibrant, inner-city lifestyle Newstead has to offer.

From sunrise yoga in Newstead Park to boutique retail on James Street, and a standout selection of bars and chic restaurants – Aire’s master video and photography capture the endless lifestyle opportunities available to residents.

Flat-lay of designed Aire Newstead marketing assets
Aire Newstead schedule of finishes on light grey background
Aire Newstead slipcase with schedule of finishes
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Selection of Aire Newstead floorplans laid out on grey background
Kayaker paddling in the Brisbane River at sunrise
Aire Newstead, external render of entry
Business man enjoying a work lunch at restaurant
Aire Newstead, render of penthouse dining area overlooking Brisbane River
Two women, shopping on James Street, Newstead
Aire Newstead, render of residents' pool
Kayaker paddling in the Brisbane River at sunrise
Aire Newstead, external render of entry
Business man enjoying a work lunch at restaurant
Aire Newstead, render of penthouse dining area overlooking Brisbane River
Two women, shopping on James Street, Newstead
Aire Newstead, render of residents' pool
Aire Newstead, external render of penthouse, looking out across the Brisbane River
Aire Newstead navy blue agent kit box binder on grey background
Aire Newstead agent kit spread on grey background
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Aire Newstead external facade, looking down at curved balcony details

Our Role

  • Brand Refresh
  • Print Design
  • Photography
  • Videography

Project Credits

  • Client: HG Developments
  • Marketing: Total Property Group
  • 3D Renders: Renderhaus
  • Photographer / Director: Josh Kelly
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