Arca
Arca design and construct high-quality custom homes within the Greater Geelong, Surfcoast and the Bellarine Peninsula region. Passionate about quality craftsmanship and delivering outstanding customer service, Arca are proud to deliver ‘dream homes’ which stand the test of time.
Formerly 'Gentrify', Theory were tasked with a complete re-imagining of the brand identity and name. The resulting identity conveys an expert, aspirational, trusted and elegant personality – effectively showcasing the sense of legacy and longevity synonymous with an Arca built home.
- Awards
- BADC Bronze
Meaning a “chest” or “strong box,” Arca symbolises strength, protection and longevity – reflecting the brand’s commitment to crafting high-quality, architecturally designed homes built to endure.
The brand's primary identifier, a contemporary wordmark, conveys this sense of craftsmanship and luxury, balancing strength with refined elegance. A connected 'AR' ligature highlights Arca’s collaborative approach while evoking a sense of legacy and the spanning of generations. Inspired by this form, the secondary marque draws on the symbolism of safekeeping.
Overall, the brand's timeless and sophisticated aesthetic confidently positions the brand as an aspirational, premium builder.
Testimonial
Paul Dugdale
Director, Arca
From start to finish, the Theory team were friendly and professional as they guided us through their (very slick) process. We love our new name and branding and couldn’t be happier with the end result – Theory's output is better than we could have ever imagined.
Our Role
- Brand Naming
- Brand Identity
- Uniform Consulting
- Print Design
Project Credits
- Client: Arca Build
- Staff photography / videography: Bizvideo
Let’s work
together
If you have a project you’d like to discuss, we’re all ears.
Get in touch and we can start this ball rolling.