Brickworks

Building together since 1930.

Creative

Listed on the ASX, Brickworks is one of the world’s largest and most diverse building material manufacturers operating across Australia and North America – earning an enduring reputation for design, innovation, dependability.

Since 2023, Theory have supported Brickworks' Australian marketing team, offering a range of ongoing design and creative services across the master brand and network of sub-brands.

A flat-lay style image of the Brickworks range of product brochures, designed by Theory

Working closely with the internal marketing team, Theory regularly develops a wide range of sales and marketing materials – including product brochures, information flyers and technical collateral for Brickworks and its associated sub-brands. This work often extends to copywriting, infographic design, product diagrams and installation guides.

Showcasing key product benefits, Theory also provides creative and art direction across Brickworks’ campaign and product photography. Shaped by a strong visual concept – photography direction is crafted to highlight the unique advantages of the featured product or range, delivering a cohesive and visually compelling result.

As an extension of our creative support, Theory produces a broad suite of digital and social assets that amplify Brickworks’ product launches and promotional campaigns. This includes HTML5 display ads, social media assets and a range of website graphics – created to ensure seamless deployment across all required channels. Working with supplied assets where available, we deliver digital campaigns that are cohesive, polished and built to drive engagement across every touchpoint.