Heydays

Good lines. Good times.
Good lines. Good times.
Good lines. Good times.
BrandCreativeDigital

Heydays partner with design studios to deliver a suite of high-quality copywriting solutions across a range of project-types. Having previously targeted small-business's directly, Heydays needed an updated brand identity that would resonate with design and web agencies.

The new Heydays brand identity embraces an editorial, design-led aesthetic that both reflects the service offering and connects with key agency decision-makers. A warm, optimistic personality is introduced through the use of colour – complimenting the brand’s distinctive, and slightly irreverent, tone of voice.

Rolling out the new identity, we created a concise and engaging website that effectively communicates the Heydays proposition and personality.

A major sponsor of The Design Conference, Heydays were looking to stand-out through branded t-shirts. Theory created three distinct illustrations to feature across a range of branded t-shirts and animated stings – brought to life by Tail Jar.

Testimonial

Heather Venz
Founder & Head Copywriter
Heydays

Theory took the time to deeply understand our business goals as we shifted the direction of Heydays. Their collaborative, strategic and creative approach resulted in an exceptional brand identity and website that feels uniquely ‘us’ and has helped us connect with a whole new client base.

Our Role

  • Brand Identity
  • Print Design
  • Illustration
  • Website

Project Credits

  • Client: Heydays Creative
  • Animation: Tail Jar
  • Staff photography: Debi Brett

Let’s work
together

If you have a project you’d like to discuss, we’re all ears.
Get in touch and we can start this ball rolling.

Get in touch