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A joint initiative between The Tour Collective, Queensland State Government and Gold Coast Waterways Authority, Hopo (short for ‘hop on, hop off’) offers locals and tourists the opportunity to explore the city via its stunning waterways.
Prior to launching in 2019, Theory were commissioned to name and brand the initiative – creating a fun, engaging and recognisable visual identity that would be brought to life across multiple touchpoints and communications.
Inspired by the ‘hop on, hop off’ offering, the identity plays on the idea of staggered journeys and exploration. As part if the brand rollout, we also created an illustrated route map in the brand style – highlighting the unique landmarks and attractions of each hopo port.
All photography via instagram.com/hopogc