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MyKurator are on a mission to make holistic wellness available to all – regardless of ability, culture, race or gender. To this end, they connect content creators with individuals and empower accessible, curated, holistic and supportive wellness programmes.
Theory were engaged to create an engaging and effective brand strategy and then bring it to life through the brand’s visual identity.
The MyKurator brand identity is an embodiment of the its newly defined core values – empowerment, inclusivity, wellness and connection.
The crafted logo demonstrates MyKurator’s commitment to accessibility and strikes an inspiring, progressive and energetic tone. Its circular nature reflecting the holistic aspect of the MyKurator offering. The complimenting wordmark extends the open, diverse and inclusive brand personality whilst also injecting a sense of playfulness.
The overarching visual identity is bright, dynamic and engaging – projecting a positive, social, go-getter attitude. The flexible colour palette and visual language allow the brand’s personality to be dialled up or down depending on the audience/subject matter.