Well positioned within Westfield Coomera, Cafe Debang offers authentic Korean street food along with great quality coffee. Previously operating under a national franchise, Theory were approached to create a new brand identity as the owners took the cafe independent. Inspired by the South Korean design aesthetic, Cafe Debang’s identity features a friendly coffee mug mascot named ‘Keopi’ (Korean for ‘coffee’).

As well as creating the new identity, Theory were tasked with applying the new brand across the interior space.

Designed to work with the existing cafe fit-out, the new signage components seamlessly tie-in with the interior’s warehouse/industrial inspired aesthetics.