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From humble beginnings, Flannerys have grown into one of Australia’s leading natural organic health and wholefood stores, providing healthy alternatives for over 30 years. Entering an exciting period of growth, Flannerys needed a new brand identity to help them achieve their ambitions.
Drawing inspiration from traditional market signage, the new brand gives the organisation a contemporary look whilst celebrating the company’s established history and heritage. Built around a bold typographic platform and a carefully curated colour palette, the identity conveys a transparent, no-nonsense personality whilst maintaining a friendly, welcoming appearance. Underpinned by the newly defined brands ethos – “good food, good values” – the identity effectively demonstrates the brand’s commitment to quality and ethics.
Print, marketing, uniforms and a point-of-sale toolkit were produced in conjunction with a comprehensive brand guidelines document. The culmination of which was brought to life through the new flagship Victoria Point store and café before being adopted and rolled out across all 11 of Flannery’s QLD and NSW stores.