The Flourishing Tree
Representing health, growth, safety and sustenance, the Flannerys’ marque is formed around the concept of a flourishing tree. Featuring an ‘F’ at its heart, the tree’s five branches symbolise the core values around which the brand is built. Strong roots symbolise natural sustenance, community ties and the three main product offerings – organics, wholefoods and wellbeing. Highlighting Flannerys’ holistic outlook, the ovular holding shape completes and unifies the marque.
The Flannerys wordmark conveys a contemporary ‘imperfect’ aesthetic – well reflecting the organic, wholesome and authentic nature of the offering.