Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Flannerys

From humble beginnings, Flannerys have grown into one of Australia’s leading natural organic health and wholefood stores, providing healthy alternatives for over 30 years. Entering an exciting period of growth, Flannerys needed a new brand identity to help them achieve their ambitions.

Client: Flannerys

Industry: Retail

Credit: Harmonica

Services: Brand identity, brand strategy, print design, livery, signage, spatial design and art direction

Good food, good values

Drawing inspiration from traditional market signage, the new brand gives the organisation a contemporary look whilst celebrating the company’s established history and heritage. Built around a bold typographic platform and a carefully curated colour palette, the identity conveys a transparent, no-nonsense personality whilst maintaining a friendly, welcoming appearance. Underpinned by the newly defined brands ethos – “good food, good values” – the identity effectively demonstrates the brand’s commitment to quality and ethics.

Bringing the brand to life

Print, marketing, uniforms and a point-of-sale toolkit were produced in conjunction with a comprehensive brand guidelines document. The culmination of which was brought to life through the new flagship Victoria Point store and café before being adopted and rolled out across all 11 of Flannery’s QLD and NSW stores.