About

Theory is a Gold Coast based creative agency with a focus on crafting effective, brand-focused design. We are a team of experienced creatives with a shared passion for design and drinking copious amounts of tea.

Working with clients of all sizes across multiple industries and sectors, we help ambitious brands fulfil their potential through exceptional design. Offering a full suite of creative services, we ensure your brand is at its most effective across all touch-points. Take a look around, make yourself comfortable and feel free to drop us a line if you’re up for a chat.

Our service offering includes: brand identity, brand strategy, graphic design, website design, copywriting, mural creation, photography and videography.

Contact

Have a project you would like to discuss?
Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

 

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Contact

Have a project you would like to discuss?
Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

 

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Rome

A traditional, family-owned builder spanning three generations, Descon Design and Construction approached Theory with a view to elevate their brand into the premium homebuilder/developer space.

Client: Rome

Industry: Construction/property

Services: Brand identity, brand strategy, naming, print design, website design, photography and videography

Excellence in every detail

The name ‘Rome’ was selected to convey a sense of strength and dependability whilst referencing the longevity and heritage of the business.

Designed to reflect the newly defined brand essence – ‘excellence in every detail’ – we crafted a striking, strong and tactile brand that celebrates the artisanal approach and expert craftsmanship applied to each project. For the marque, we took inspiration from the shapes found in Roman architecture – crafting a strong yet delicate logo that demonstrates their premium finish and attention to detail.

Building a partnership

We rolled the brand out across stationery, uniforms, vehicle livery and a new website. Our continued partnership sees us photographing completed projects and producing testimonial videos. We also branded ‘Freyr’, Rome’s first venture into property development.