Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Rome

A traditional, family-owned builder spanning three generations, Descon Design and Construction approached Theory with a view to elevate their brand into the premium homebuilder/developer space.

Client: Rome

Industry: Construction/property

Services: Brand identity, brand strategy, naming, print design, website design, photography and videography

Excellence in every detail

The name ‘Rome’ was selected to convey a sense of strength and dependability whilst referencing the longevity and heritage of the business.

Designed to reflect the newly defined brand essence – ‘excellence in every detail’ – we crafted a striking, strong and tactile brand that celebrates the artisanal approach and expert craftsmanship applied to each project. For the marque, we took inspiration from the shapes found in Roman architecture – crafting a strong yet delicate logo that demonstrates their premium finish and attention to detail.

Building a partnership

We rolled the brand out across stationery, uniforms, vehicle livery and a new website. Our continued partnership sees us photographing completed projects and producing testimonial videos. We also branded ‘Freyr’, Rome’s first venture into property development.