About

Theory is a Gold Coast based creative agency with a focus on crafting effective, brand-focused design. We are a team of experienced creatives with a shared passion for design and drinking copious amounts of tea.

Working with clients of all sizes across multiple industries and sectors, we help ambitious brands fulfil their potential through exceptional design. Offering a full suite of creative services, we ensure your brand is at its most effective across all touch-points. Take a look around, make yourself comfortable and feel free to drop us a line if you’re up for a chat.

Our service offering includes: brand identity, brand strategy, graphic design, website design, copywriting, mural creation, photography and videography.

Contact

Have a project you would like to discuss?
Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

 

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Contact

Have a project you would like to discuss?
Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

 

Call us: 07 5551 0313
Email us: hello@theory.agency

11/2 Mieke Ct
Burleigh Heads
QLD 4220

Salt Living

Salt Living is a home and lifestyle boutique tucked away in the quaint coastal suburb of Coolangatta. Owner and interior stylist Jacinta Bishop carefully curates each item sold in-store, ensuring they are all timeless in appearance and proudly Australian designed.

Client: Salt Living

Industry: Retail

Services: Brand identity, brand strategy, print design, signage, photography and videography

A dedication to craft

With a renewed focus on producing their own range of self-branded homeware products, Theory were tasked to rebrand this aspirational retailer. Utilising a clean, understated marque, a focus on coastal textures and a colour palette derived from organic dyes, Salt Living’s new identity demonstrates its manifesto of “shaping a peaceful home through an enduring, coastal aesthetic”. The resulting identity seamlessly communicates the brand’s artisanal heartbeat and unashamed love of crafted pieces.