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Salt Living is a home and lifestyle boutique tucked away in the quaint coastal suburb of Coolangatta. Owner and interior stylist Jacinta Bishop carefully curates each item sold in-store, ensuring they are all timeless in appearance and proudly Australian designed.
With a renewed focus on producing their own range of self-branded homeware products, Theory were tasked to rebrand this aspirational retailer. Utilising a clean, understated marque, a focus on coastal textures and a colour palette derived from organic dyes, Salt Living’s new identity demonstrates its manifesto of “shaping a peaceful home through an enduring, coastal aesthetic”. The resulting identity seamlessly communicates the brand’s artisanal heartbeat and unashamed love of crafted pieces.