Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

6a/91 West Burleigh Road
Burleigh Heads
QLD 4220

Contact

Have a project you would like to discuss?

Give us a call or drop us an email. Or if you find yourself in the Burleigh area, swing by our studio and we’ll put the kettle on.

Call us: 07 5551 0313
Email us: hello@theory.agency

6a/91 West Burleigh Road
Burleigh Heads
QLD 4220

Salt Living

Salt Living is a home and lifestyle boutique tucked away in the quaint coastal suburb of Coolangatta. Owner and interior stylist Jacinta Bishop carefully curates each item sold in-store, ensuring they are all timeless in appearance and proudly Australian designed.

Client: Salt Living

Industry: Retail

Services: Brand identity, brand strategy, print design, signage, photography and videography

A dedication to craft

With a renewed focus on producing their own range of self-branded homeware products, Theory were tasked to rebrand this aspirational retailer. Utilising a clean, understated marque, a focus on coastal textures and a colour palette derived from organic dyes, Salt Living’s new identity demonstrates its manifesto of “shaping a peaceful home through an enduring, coastal aesthetic”. The resulting identity seamlessly communicates the brand’s artisanal heartbeat and unashamed love of crafted pieces.