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Originally home to Queensland’s famous Tristram’s beverage factory, Soda Factory is a landmark site in West End, Brisbane. Soon to be renovated, Soda Factory will become home to 22 boutique retailers and a redesigned major supermarket.
Theory were approached to develop a brand strategy and visual identity for the newly revitalised centre.
Inspired by the site’s unmistakable and unique heritage, the brand’s visual identity pays homage to historical Tristam’s packaging.
From the colour palette to the typographic pairings, everything was designed to accurately capture the heart and history of this historic site – all whilst reflecting the centre’s contemporary and high-end renovation. Forming a visual tie to the building, the ‘SF’ monogram directly references the historic Tristram’s ‘TT’ logo that is still proudly woven throughout architectural features.
Celebrating the building’s iconic ‘Mission Revival’ facade, the brand identity utilises a bold and striking archway device across materials. ‘Bottlecaps’ inspired by vintage Tristram’s graphics are used to highlight key information in a playful and engaging way. These brand elements – in conjunction with the typographic style and diverse colour palette – effectively convey the eclectic, welcoming nature of West End.