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Teneriffe has, without doubt, emerged as one of Brisbane’s most sought-after suburbs. Celebrating its eclectic identity is Tenor, Sanchi’s latest luxury boutique designed with the same unique, relaxed and timeless urban appeal as Teneriffe itself.
Inspiration was drawn from the combination of inner-city lifestyle and abstract materiality. With this in mind we incorporated restrained print production techniques such as blind embossing, commissioned lifestyle illustrations and art directed a photography suite celebrating local, luxury living. The logotype became the anchor in which all elements would be grounded – developing an expression of both sophistication and refinement. The creative process spanned across brand strategy, brand creation, naming, marketing materials and art direction.