A positive success
We had an overwhelming response from local businesses which resulted in the artwork appearing in cafés, restaurants, shops, offices and shopping centres throughout the Gold Coast. Notably, The Gold Coast Public Health Unit utilised the artwork to inspire the team responsible for fighting COVID-19. We also had several medical practices request posters as a means to reduce anxiety and fear among their patients.
The campaign received local and national media attention with 7News, 9News and The Daily Telegraph all running stories. Appearing prominently across the city, the TogetherGC artwork was seen by over 94% of Gold Coast residents*.
We would like to extend a massive “thankyou” to our media partner – QMS Media – along with all the local businesses that partnered with us to make this initiative such a success.
*94.8% total reach – MOVE campaign data